Last updated: August 2026
1. Introduction
ERSA MEDICAL UK Ltd ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.ersamedical.co.uk or interact with our services.
Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site.
2. Who We Are & Data Controller
ERSA MEDICAL UK Ltd is a UK-registered company providing premium dental equipment, installation, layout planning, electrical services, and technical support to dental practices across the United Kingdom.
Under UK Data Protection Law (UK GDPR), ERSA MEDICAL UK Ltd is the Data Controller responsible for your personal data.
Company Name: ERSA MEDICAL UK Ltd
Website: www.ersamedical.co.uk
Email: sales@ersamedical.co.uk
Telephone: +44 7475 545 745
3. How We Use Cookies
We may collect, use, store, and transfer different kinds of personal data about you, categorized as follows:
Identity & Contact Data: Name, job title, dental practice name, email address, telephone number, and physical business address provided when you fill out contact forms, request quotes, or purchase equipment.
Technical Data: IP address, browser type and version, time zone setting, location, operating system, and platform used to access our website.
Usage Data: Information about how you navigate and interact with our website, pages viewed, and links clicked.
Transaction & Service Data: Details about equipment purchases, warranty registrations, service requests, practice layout consultation, or relocation support.
Note: We do not collect any Special Category Data (such as health or medical records of your clinical patients).
4. Managing Your Cookie Preferences
We use different methods to collect data from and about you:
Direct Interactions: You give us your Identity, Contact, and Service Data by filling in contact forms on our website, emailing us, telephoning us, or requesting equipment quotes.
Automated Technologies: As you interact with our website, we automatically collect Technical and Usage Data using essential site cookies and analytics tools hosted via Framer.
Third Parties / Public Sources: We may receive technical data from analytics providers or business contact details from public registries (such as official dental clinic directories).
5. How We Use Your Personal Data & Legal Basis
We will only use your personal data when UK law permits us to. Most commonly, we process your data under the following legal bases:
Purpose / Activity
Type of Data
Legal Basis for Processing
To respond to inquiries, provide quotes, or process orders for dental equipment.
Identity, Contact, Transaction
Performance of a Contract or taking steps prior to entering a contract.
To deliver technical services, installation, electrical setup, or relocation.
Identity, Contact, Service Data
Performance of a Contract.
To manage equipment warranties and post-warranty servicing.
Identity, Contact, Transaction
Legitimate Interests (ensuring long-term customer support and equipment safety).
To administer and protect our business and website (troubleshooting, hosting).
Technical, Usage
Legitimate Interests (running a secure and efficient digital presence).
To comply with legal or regulatory obligations in the UK.
Identity, Contact, Transaction
Legal Obligation.
6. Sharing Your Personal Data
We do not sell, rent, or trade your personal data. We may share your data with trusted third parties strictly necessary to deliver our services:
Service Providers: Hosting providers (Framer), IT infrastructure, and analytics services.
Logistics & Engineering Partners: Certified couriers and specialized technical engineers required to deliver, install, or repair equipment at your clinic.
Manufacturers: Direct manufacturers (such as HDX WILL, Diplomat Dental Solutions, Gentilin, etc.) strictly for official equipment warranty registrations and technical compliance support[cite: 1, 2].
Legal Authorities: Regulatory bodies or law enforcement agencies if required by UK law.
7. International Data Transfers
When our website service providers (such as Framer or analytics tools) process data outside the United Kingdom, we ensure that appropriate safeguards are in place (such as UK International Data Transfer Agreements or Standard Contractual Clauses) to ensure your data receives the same level of protection as within the UK.
8. Data Security & Retention
We have put in place appropriate technical and organizational security measures to prevent your personal data from being accidentally lost, accessed, altered, or disclosed in an unauthorized way.
We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, statutory warranty, or reporting requirements.
9. Your Legal Rights Under UK GDPR
Under UK data protection laws, you have rights including:
Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data where there is no good reason for us continuing to process it.
Right to Object: Object to the processing of your data based on legitimate interests.
Right to Restrict Processing: Request the suspension of processing your data.
Right to Data Portability: Request transfer of your data to another party.
To exercise any of these rights, please contact us at sales@ersamedical.co.uk
10. Complaints & Supervisory Authority
You have the right to make a complaint at any time to the UK supervisory authority for data protection issues:
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Phone: 0303 123 1113
We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
11. Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.